Closing in on 500 Friends—with the Potential to Reach Nearly 200,000

My dog is closing in fast on having 500 Facebook fans, most of whom I’ve never met. Some of them are as far away as India and Sweden, where I’ve never been and don’t know anyone.

This would seem strange if not for the fact that they are all anticipating the release of “Little Boy Blue: A Puppy’s Escape from Death Row and His Owner’s Journey for Truth.” It’s due out in hardcover this summer from Barron’s Books. It will be my ninth nonfiction book.

What’s most interesting to me about Blue’s Facebook page is that as the audience grows slowly but steadily, it also grows exponentially. The “insights” tool on Facebook tells me that while Blue’s exact fan base right now is 459 people, he already has the potential to reach more than 192,000. That would happen if his fans clicked “share” and sent one of Blue’s messages to all of their own Facebook friends. (And folks already share Blue’s updates more often than you might think.)

What a great tool for the advance promotion of a book. Thank goodness my dog regularly updates his Facebook page. I wonder if he’s also been sneaking off secretly to India and Sweden to boost his numbers.

If you’d like to become a fan of Little Boy Blue on Facebook, please click the link on the right-hand side of this screen.

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